Siera Bruggeman is a creative with eleven years of leadership, production, and design experience. She is currently located in Seattle, WA.
Siera is a professional creative and team manager with over eleven years of experience across business sectors. She loves creative collaboration and enjoys managing products and projects with complex team dynamics and engagement points. From 2020 - to the present, Siera has successfully led teams through 8 internal operations projects that have resulted in major returns in hours of productivity for her teams, engagement improvements, and increased revenue for her employers. In that time, she launched over 60 brands, generated over 10 million in revenue, and managed over 1500 cross-team projects for her employers.
Wizards of The Coast
2022 – Current
Game Producer, Dungeons & Dragons
• Lead product production from roadmap placement to release with engagements from all Dungeons & Dragons Teams
• Manage cross-functional relationships with internal downstream partners including D&D Beyond, Marketing, and Franchise
• Collaborate with the leadership team on operational process improvements and stand up cross-org operational processes with documentation and trainings
Autumn Moon Studio
2018 – Current
Creative Director/Owner
• Visualize and execute digital and print marketing initiatives that have resulted in 150% growth to projects
•Lead a multifaceted group from ideation, creation, and implementation
• Strategize marketing initiatives and lead marketing professionals on implementation
• Design audio, visual, and written pieces for podcasts, social media, web, print, and live stream content
Creative Project Manager
• Act as the main point of contact for the client and internal teams on upwards of 10 projects at a time
• Lead a multifaceted group from project inception through execution (including Account, Creative, Strategy, Production, AV/Tech)
• Manage day-to-day operations, including work back timelines, project deliverables, budgets
• Facilitate all department/client communication
For Good & Company
2021 – Current
iVET360
2019 – Current
Marketing Manager
• Managed all marketing strategy, implementation, and design for 35+ clients
• Led a team of designers, developers, copywriters, and other marketers to create omnichannel campaigns that continually generate revenue growth at 5%+ MOM
• Generated and maintained 10%+ new client and revenue growth YOY for my clients
Other Experience
2018 - AR Marketing | Digital Media Manager
2017 - AR Marketing | Social Media Manager
2017 - United Way of Greater Lima | Director of Marketing
2016 - Bluffton University | Admissions Marketing Coordinator
2016 - Minute Men Staffing | Recruiter
The Hustle
Within her professional career, Siera has been able to utilize her powers of charisma and creativity to grow businesses and create meaningful connections, but outside the office, she uses them for personal passion projects.
Penny Wishes
An indie/alternative rock group led by Siera. As the bassist and lead vocalist, Siera creates jangly, urgent songs about her experience as a human in this world. Her music is said to be reminiscent of greats such as Dinosaur Jr., The Breeders, Bikini Kill, and Talking Heads.
Autumn Moon Studio
Autumn Moon Studio started as a branding and graphic design side-project for Siera in 2018 and has taken leaps and bounds to become a fantasy-driven Media Studio. With its first podcast UTOPIA, an actual play dnd Podcast, Lynn brought together everything she loves about life. Collaboration, creativity, storytelling, friends, and art. This podcast is led by Bruggeman and takes place in her fantasy world, Rickmonish. Not only is she the creative spirit behind the project, but she also manages all marketing and audio production for the program. This studio then expanded again in 2022 with professional Twitch streams and even more shows and content. As she looks to the future, she will continue to create top-level audio and visual fantasy content while bringing in the written word with a collection of short stories set to be released in 2023.
CASE STUDIES - Client Work
Branding
Siera has helped countless clients start from scratch with a brand or build off of an outdated logo concept. She is confident working directly with the client and the designers to ensure that the process is smooth and provides the client with a new image they love. From round 1 to round 50, Siera has worked on both sides of these projects and understands the deep interworkings of creating a brand both from the side of the client and the side of the designer.
Events
Siera managed a team of 10+ individuals to bring together a senior leadership event with an international brand at Portland’s Providence Park as well as two other locations within PDX. The team exceeded all production and venue deadlines as well as client expectations by branding all spaces, providing technical and AV support, and production support for the entire event and post-event wrap-up. Over 100 attendees were brought together and enjoyed their time at the event.
Omnichannel
While with AR Marketing, Siera worked with the client to create and implement a full-package digital strategy for all 57 store locations. Store locations range from small rural communities to state capitals. This campaign resulted in Smokehouse Meats Private Label signature product sales being up 14.5% YOY and the grocers Special Recipe Cookies signature product sales being up 24.3%YOY.
CASE STUDIES - Operational
Email Newsletter
As a member of an internal operations “Newsletter Taskforce”, Siera worked collaboratively with Designers, Developers, and Leadership to completely re-think the agency’s go-to newsletter format for their clients with the goal of increasing internal productivity and increasing opens and clicks for their clients. This Taskforce resulted in a 15% increase in opens and a 4% increase in clicks for the agency’s clients as a whole.
Website Optimizations
As a member of an internal operations “Website Taskforce”, Siera worked collaboratively with Designers, Developers, and Leadership to add a more modern and mobile-friendly designed website as an option for clients to choose from as their customizable website.
View an active use of that website wireframe here.
Solving For Gaps
She is the lead Project Manager on an initiative to provide her agencies client’s the tools they need to succeed at social media. In an industry that is lightyears behind the ball in terms of marketing, she is leading a team to provide their clients with access to all of the accurate marketing information they need to succeed through Social Media.